It's a LICKAMEBAR.

Ingredients: WALK AROUND BLUE #3 LAKE, etc.

And there's the chocolate bar itself, which, upon cutting
through the middle, reveals some sort of white substance (white
chocolate).  Perhaps we need to actually like through it to find
some lettering or something.

OK, so, we figured out that there are letters inside, but the
problem is that we melted it enough that the letters became
unlegible.  We called GCON, and they said it was OK to take
another bar, so that's what we've done...  It's on ice, and
we'll be experimenting with what's left of the old one first to
find a good way to get at the lettering without damaging it.
I've got some theories, and so do a number of other folks... Not
all of our theories agree...  We'll see what happens.

@ approximately 19:35, we get a full decode of:

    128 +
  CHILES &
POPE VLY RD